Monday, August 24, 2020

Journalism Code of Ethics

A large number of writers all over world deliberately grasp the columnist code of morals as a basic arrangement of qualities and rules required to be an expert and ethically upstanding writer. The Society of Journalists (SPJ) says that â€Å"the code isn't planned as a lot of ‘rules’ however as an asset for moral choice making†. Since it isn't legitimately authorized, it is up to the honesty of the columnist to maintain the code of morals. It is unimaginable to expect to guarantee that all writers keep the code of ethics.There will be a few, who couldn't remain by their codes, qualities and respectability when they are notwithstanding financial and social weights, and decide to step the hazy areas. Individuals don't turn out to be awful writers in a day. It’s a moderate blur when high contrast is gone to dim. We should be mindful so as not to part with ourselves to untrustworthy acts, and dismissal our ethics so as to get a decent story or some physical pri zes. In Singapore, we are honored to have great, moral columnists, who present exceptionally straightforward news.The same can't be said for some writers in different pieces of the world. Breslin’s (1997) study found the accompanying: In Japan, writers willfully and routinely diminish their fact telling through the act of self-control †not from pressure by the administration, yet by their own press associations that spread government. In the People's Republic of China, writers †like every basic laborer †are in the utilize of government and give proper respect to reality, yet place a lower an incentive on seeking after with any forcefulness or perseverance.In Korea, columnists frequently perceive truth as the expression of government, and recognize themselves with the first class controlling powers and distinguish their job as assisting with guaranteeing agreement between the rulers and the dominated. Their closeness to government is regularly estimated by the m easure of money in the â€Å"white envelopes† they get from their sources. Writers can't live in the mists, doing what they believe is directly without pressures being put on them. Frequently, writers face pressure from an assortment of sources, all attempting to cause the columnist to act in a manner which isn't the manner in which the columnist would choose.Journalists are flawed and untrustworthy. However, we should endeavor to oppose the weights and stand firm. In that capacity, it is essential to audit the present news coverage code of morals, and see if it is as yet applicable and adequate. Without a doubt, the code of morals ought to reflect qualities, difficulties and real factors of news coverage. Notwithstanding, â€Å"too a considerable lot of them are generally arrangements of do’s and don’ts (normally more don’ts), instead of accommodating advisers for settling on moral choices in circumstances that aren’t as basic as the strategies s ome of the time make them† (Buttry, 2010).Also, with a great part of the articles and stories done on computerized social stages, the present reporting code of morals is inadequate with regards to rules on the utilization of internet based life. The news-casting code of morals endeavors to coordinate writers from troublesome circumstances however as the idiom goes; it is actually quite difficult. The situations depicted are excessively unclear and unreasonable. A columnist may end up in different circumstances where the code of morals neglects to address. In that capacity, the code of morals is deficient. I would suggest a report on the code of morals with new principles to turn out to be progressively appropriate to present day journalism.When utilizing internet based life as a stage for a story, know about the gathering who may be distorted on the grounds that they don't utilize web based life as regularly. For the segment featured ensuring wellsprings of data; if a columnis t guarantees a source that he would keep the informant’s personality a mystery, he should hold his assertion under all conditions. I might want to include, don't distribute basic sentiments from individuals looking for classification. The thought processes of sources ought to consistently be addressed. Individuals who wish to communicate closely-held convictions in the media ought to consistently remain behind their assessment. Objectivity and fairness.A columnist should consistently be target when he composes a story. I might want to include, hold a receptive outlook to all perspectives, even perspectives that we are awkward with. It is as a general rule, harder to compose impartially if the subject intrigue or nauseate us. Assume men like Hitler and Osama receptacle loaded whom many consider to be detestable, are as yet living among us today. Furthermore, assume an update comes in and says that Hitler is currently affirmed dead! Or then again Osama canister loaded effective ly released another significant dread follow up on blameless residents. But, the columnist must cease from cheering or moaning in appall and report fairly.Also, writers ought to be reasonable for all sources. Official and informal sources can both be of equivalent legitimacy. The line between financial weight and helping out can be somewhat dainty now and again. A similar situation expressed in the examination manage; in the event that you work for a little league paper, which is in money related troubles, you may be asked by a publicist to compose an article for a specific item, organization or even an individual as an end-result of purchasing publicizing space in your paper. It will be against the honesty of the columnist to laud said item, organization or individual on the off chance that he doesn't put stock in them.He would be respecting monetary weight in the event that he goes along. In any case, if a similar writer considers the item, organization or individual to be adequat e to him and the general population and therefore consents to help the promoter out, is it still against journalistic morals? Thusly, I would propose another standard; a writer while in full information that the item, organization or individual is of practically zero advantage to the general population, should never advance or expound well on that item, organization or individual, to be better than it is. Acknowledgment of endowments is disallowed. A writer ought not request installment in real money or in kind for journalistic work.And he can't acknowledge them either, regardless of whether they come without request. This is important to guarantee reasonableness and believability. Nonetheless, the code of morals offers no guide with respect to how a columnist ought to give to help a reason or a political gathering. A columnist is as yet an individual with rights, and his activity doesn't make him any to a lesser extent a resident of a vote based society. Alluding to the questionabl e issue where Keith Olbermann gave $7200 of his own cash to three applicants pursuing open position. The episode brought about the excusal of Keith Olbermann from MSNBC.Greener (2010), posted: â€Å"Who among us needs to get their manager's authorization before making an open and legitimate political gift? † The code of morals doesn't address how writers may give, just on what we can or can't get. It is reasonable, that the very idea of the activity sees any gifts by a columnist to be a predisposition towards the association. In this manner the requirement for more straightforwardness. I would propose another standard: A writer may contribute unreservedly to any worthy mission, as long as he does it transparently and express the subtleties on any articles identified with the topic.What should a columnist do if he somehow managed to begin an individual blog? In this new computerized age, the code of morals isn't adequate in covering the region of advanced online life. Do simil ar guidelines apply as though the columnist was composing for an official paper? Would he be able to have the right to speak freely of discourse in his own blog? Or then again is he despite everything considered responsible for each word. This new principle ought to be presented: A columnist may post unreservedly on his own blog. In any case, because of the idea of his activity, he ought not remark on any subjects he talked about on his official medium, with the goal that he doesn't bargain his expert integrity.A columnist ought to be liable for whatever he composes. The motivation behind detailing dispassionately and decently is to guarantee as meager individuals as conceivable get injured or influenced by what we compose. All things considered, it is unavoidable that individuals can get outraged some of the time. Along these lines, a writer must concede botches and right them freely. Print isn't the main stage for columnists. Different mediums incorporate photography, video, reali stic craftsmanship structures, sound and so on. Because of the various strategies for correspondence, more standards and rules are required.A absence of ability or information about various media ought not be a reason for a slip by in morals. All in all, a columnist is considered responsible to his own uprightness and ethics. The news coverage code of morals is simply a rule, for columnist to consider when they chance upon circumstances in their expert work. News-casting isn't as straightforward an occupation as what the overall population thinks. Much is expected of a columnist; duty, obligation, empathy, a curious psyche. These are only the start of the numerous characteristics a decent columnist requires.Of course, one can't turn into a decent writer short-term. An expert writer is based on certainty gained through understanding, by beating hindrances and clutching morals. References Brislin, T. (Walk 6-8, 1994). A report on news-casting morals in Asia: Values and practices as se tting for importance in Japan, China and Korea. In Jounalism Ethics in Asia. Recovered November 19, 2012, from http://www2. hawaii. edu/~tbrislin/asiaeth. html. Buttry, S. (November 7, 2010). Columnist's code of morals: time for an update?.In The Buttry Diary. Recovered November 19, 2012, from http://stevebuttry. wordpress. com/2010/11/07/columnists code-of-morals time-for-an-update/. Greener, R. (November 5, 2010). Keith Olbermann suspended by MSNBC: Like ‘Louie† †I'm stunned! . In The Huffington Post. Recovered November 19, 2012, from http://www. huffingtonpost. com/richard-greener/keith-olbermann-suspended_b_779736. html. SPJ Code of morals. (1996-2012). In Society of Professional Journalists. Recovered November 19, 2012, from http://www. spj. organization/ethicscode. asp.

Saturday, August 22, 2020

Investment Ethics Essay Example for Free

Venture Ethics Essay The contemporary universe of today works on venture. There are numerous sorts of speculation, for example, interest in property, shares, common assets, sugar, gold, oil, rice etcetera (Theodore , 1992). The rundown continues forever with certain types of venture so stupidly commonplace like interest in over estimated works of art by obscure craftsmen that one is compelled to shake their heads at the inanes of how far the idea of speculation has come since its commencement. Speculation is depicted in word reference as: â€Å"In account, venture is the acquisition of a money related item or other thing of significant worth with a desire for ideal future returns. All in all terms, speculation implies the utilization cash in the expectation of getting more cash. In business it is the buy by a maker of a physical decent, for example, tough gear or stock, in the desire for improving future business. † Gambling then again is nearly as old as speculation itself and its careful starting points are obscure. Researchers accept that the old Romans would wager on the results of chariot races and combatant battles. It could be characterized as: â€Å"†¦the betting of cash or something of material incentive on an occasion with an unsure result with the essential aim of winning extra cash as well as material merchandise. Normally, the result of the bet is obvious inside a brief period (Linda , 2006). † Now, a furious discussion on the planet today is whether venture is or isn't simply one more type of betting. I am a rival of this announcement however will initially give a contention for the announcement. The reason for me including the definitions above was to demonstrate that even the importance of the words speculation and betting themselves are comparative. Any sort of venture be it monetary or physical, is done to pick up cash or to expand the investors’ riches. Betting likewise fills a similar need which is to pick up monetarily from a demonstration (however a few people bet for the excitement of winning and so forth). Additionally, in cash venture, account directors ordinary bet silly measures of other peoples’ cash on possibility. Such exchanges involve high dangers and on the off chance that this isn't a type of betting, at that point what is? Truth be told, in certain religions like Islam, most types of venture aside from interest in property and money, is illegal in light of the fact that they announce it to bet which is likewise taboo in the religion. In that manner, in the event that for individuals of certain religions it is illegal totally, at that point it isn't right from a moral viewpoint since you are gambling your own income as well as the cash of the individuals who have depended you with their riches (like investors to security organizations). Furthermore, it isn't right from an ethical perspective. This is on the grounds that betting offers ascend to self-centeredness in the human heart. Ravenousness is a characteristic feeling for practically all individuals and putting cash as better yields brings forth unquenchability for more cash which is the reason we frequently observe individuals at club waste all their betting rewards in anticipation of winning to an ever increasing extent. It is egotistical on the grounds that players benefit on the abundance of others and couldn't care less about the following individual or what huge a misfortune he endures. Another way that betting can not be right is that it might make individuals inactive and careless. They might be glad to procure their cash through betting as it were. They may not buckle down as a result of this professionally along these lines and keep on living off betting without caring that it's anything but a changeless or entirely stable wellspring of salary (Elizabeth , 2007). In any case, despite the fact that their definitions might be somewhat comparable, the two words are not regular in their most genuine sense. I concur that venture puts peoples’ cash in danger for possibility of a better yield yet it is finished by experts like speculation administrators and budgetary bookkeepers rather than learners or any Tom, Dick and Harry evaluating their karma like in betting. It is an entire organized business action with organizations going through months concluding how to spend their customer’s capital and supporting (or protecting) the speculation against any negative conversion standard or intrigue development. Betting then again requires no such long periods of arranging and improvement and should be possible on the spot. Furthermore, betting includes one gathering losing and the other winning. The triumphant of one relies upon the other’s misfortune. In speculation, there is no such tradeoff and all financial specialists can profit simultaneously. Another exceptionally admirable sentiment here is that players frequently don’t have a similar escalated data that financial specialists have. In the long haul, card sharks are constantly paid less in rewards then they have contributed. That isn't the situation with venture. So the discussion between in the case of betting and venture proceeds with uncertain with the two sides eagerly contending their point. Works Cited Theodore, V. Morals in Investment Profession. Research Foundation of the Institute of Chart. (May 1992). Linda, K. T. Overseeing Business Ethics. Wiley. (Aug 2006). Elizabeth, A. C. The Psychology of Ethics In account and Investment. Research Foundation of CFA Institute. (June 2007).

Friday, July 17, 2020

The Comprehensive Guide on What is an Annotated Bibliography

The Comprehensive Guide on What is an Annotated Bibliography Annotated bibliography assignments are a significant application for the students and for the individuals who are using it. Besides, it is very helpful in finding effective information. And choosing an appropriate source for their research. It is a part of the large study based project which provides a research study on a particular topic. Furthermore, it helps the students to find out whether their data is appropriate or not. And the quality of the work should be high and effective according to their research study. How to write an Annotated Bibliography? Summary How to write an Annotated Bibliography?Types of AnnotationsHow to write an Evaluative Annotation?Some Specialized Areas in writing an Annotated BibliographyAnalyzing your resources for writing an Annotated BibliographyProblems faced by studentsThe Closure of writing an Annotated Bibliography It is a list of various articles, documents, books based on several academic works. It can be said a brief view of the overall study and an overview of the research related to it. The main objective of it is to notify the reader about relevance and quality. As well as the effectiveness of the work cited. Various sources we can use in starting the structure “how to write an annotated bibliography.” Select your sourcesReview the itemsWrite the citation as well as annotationEvery citation is followed by a descriptive paragraph (generally around 150 words or 4 to 6 sentences) Types of Annotations A Summary Annotation provides the main points as well as focus on them. It explains the source by relating the above questions: Who has written the documentFrom where the data has been collectedWhere the document has been writtenWhy was the document writtenHow it is provided to the public An Evaluative Annotation explains the summary and also analytically assess the relevance, accuracy, and the quality of the work. It should be decided whether there is enough valid information or not. How to write an Evaluative Annotation? Well, we all face some critical situations while evaluating annotations. Still, many of us do not choose the right way to learn “how to write an Annotated Bibliography” or any other topic. But here we are providing you the correct manner of evaluating annotation suggest by our experts. Hope you’ll understand this. nd use it in a proper way which can be relevant to you: Cite the source using MLA styleDescribe the important ideas, facts, methods as well as themesDescribe the authors point of view and their aspectsEvaluate the strengths or weaknessesExplain the conclusion or observations Some Specialized Areas in writing an Annotated Bibliography Are you confused about the formatting and learning of an Annotated Bibliography? It can be a major problem for many of us. Still, you don’t need to worry anymore. Because we are providing you the relevant and effective methods of formatting it. Well researched solution for MLA Annotated Bibliography It contains evaluative or descriptive conclusions about your sources. And MLA guidelines should follow each citation. Completely referenced solutions to APA Annotated Bibliography Are you guys struggling to learn a perfect APA formatting bibliography? From having a start related to the APA formatting. Furthermore, we are providing the whole study related to it. Reasonable solutions to Chicago Annotated Bibliography Are you looking forward to learning some new formatting styles? Then we can provide you various technicalities related to the Chicago Bibliography. The well-cited solution to Harvard Annotated Bibliography Analyzing your resources for writing an Annotated Bibliography While learning about writing an annotated bibliography. The students must be aware of choosing the right source of information about their study. Choosing an appropriate source can make your paper more accurate. Besides, the specialization you have made above should be enough to make your work complete. Problems faced by students The Annotated Bibliography is not easy work to complete. It requires a deep understanding and learning in this field. Regular practice and hard work help to be master how to write an Annotated Bibliography. But still, some students face the following problems: You can write it without reading comprehensively.One time reading is not enough, and sometimes you have to study many times.It requires the skills of understanding and learning.Identify some points from a long article and summarize it in 150-200 words. The Closure of writing an Annotated Bibliography The whole paper is explaining the facts, ideas, and methods to write an annotated bibliography. All the references should cite commendably. And also the research should be done effectively. Now, as you all know, our specialized areas, as well as our expertise. Do not hesitate to give us a call for any of your problems. Feel free to get in touch with us and we will provide you the best we can provide. We will also try our best to improve your skills as well as your grades. Get the best assignment help now!

Thursday, May 21, 2020

Comparing Classical and Romantic Music through the finale...

The Music of the classical and Romantic era is a period of time where it shows the development and different styles of music. This can be shown through the manipulation of musical elements, (dynamics, pitch, tempo, rhythm, texture, meter, tonality, structure, melody, harmony, instrument) while contrasting them, but it can also be shown through the composers of the music, the size of the orchestra, musical directions, emotional content, and non-musical developments through that period of time. After the Renaissance and the Baroque era, the Classical era soon followed at around the 1720-1820s. During these times in Europe, there were many non musical developments, ideas of the enlightenment, political issues, scientific discoveries and the†¦show more content†¦In classical music, the structures emphasize more the grace of proportion and balance, moderation and control; polished and elegance in character with expressiveness and formal structure held in perfect balance. Furthermore, the forms do not vary as much as the Romantic era, they had forms like sonatas, symphonies etc. The melodic phrases are usually balanced and symmetrical made up of two phrases of the same length. For an example, in Mozarts Clarinet Quintet, the music is very symmetrical and well balanced, in a variation form. However, in Romantic music, they rather emphasize on the emotional content than trying to sound balanced and symmetrical, and expanded their use of forms and created new forms, like impromptu, ballade, etude, nocturnes etc,. Moreover, the melodies normally have either really long or short phrases, increased in range, but also increased in chromaticism. For example in Mahlers symphony no.1 in D major Titan, we can see that except it is in a ABA form, the whole movement was not as symmetrical and well balanced as the Mozart, although it is in a variation form, the melodic phrases have increased in range, are either really long, for example in the first 18 bars, or really short, where the melody can be hardly seen in bar 134-137. Classical and Romantic era are very different in the use of harmonies too. In Classical music, harmonies were formed from the chords. If the chords in a music composition are all major chords, then the

Wednesday, May 6, 2020

General Strain Theory And Its Effect On Human Behavior

Often Agnew distinguishes between state anger and trait anger, with the former being the focus of his theory. Noxious events avoidance impacts the ability to maintain or come up with relationships, resulting in alternative reactions. An adverse environment perception will result in emotions that are strongly negative that motivate a person to engage in crime. Being involved in crime is sporadic according to Agnew, and the criminals would desist were it not for the persistent negative effect and events. General strain theory is mainly concerned with the strain types and not the strain sources, and this implies that its aim is to gather ultimately the multi-item injustice measures. The previous strain theorist’s contributions have to be necessary for a complete model development, and Agnew suggest that drawing from other disciplines, but he does not incline to psychological variables in his theory. The theory by Agnew for example strongly holds that strain results in personality, and not that personality results to strain. This concept is best expressed by the idea that strain results to personality is irritability. Solidarity adaptations can also be made possible with the two of the main causal factors of the theory, hassles, and stress, but no or little variation by socio-demographic categories is postulated (Agnew, 1992). There also exists a third causal factor, sense of injustice or inequality, which has unfortunately attracted little coverage in the literature. TheShow MoreRelatedInsight Into Criminal Behavior Essay1735 Words   |  7 PagesJuvenile exposure to criminal behavior increases the chances that those individuals will also engage in criminal behavior. Research gives us insight to prevent or reduce criminality and rehabilitate violators of the law that engage in criminal behavior. What causes people to commit crimes? Interdisciplinary criminology gives us a better understanding from several fields of study of a better understanding of crime. Influential factors that influence criminal behaviors are psychological, sociologicalRead MoreThe Emotional Effects Of Emotional Motivational Theory1258 Words   |  6 Pages The Emotional Motivational Theory contributes to the ongoing criminological debate while answering what exactly causes humans to commit crime. It also highlights how crime should be handled and prevented by studying the basic human mind and its functions. I created the Emotional Motivational Theory because it relates to every individual on earth in aspects of human interactions. The theory is based off of the seven emotions we as humans exhibit. The seven emotions consist of: anger, contempt, fearRead MoreThe Learning Theory and Television Essay567 Words   |  3 Pages be beneficial, or damaging. Since we humans have the ability to learn while watching, the impact of media is tremendous. For example, there has been found to be a high correlation between violence and the number of television one watches. That is not to say that watching television causes violence but that there is a significant amount of correlation to warrant further research. The effects can be explained using the learning theory. The learning theory states â€Å"that deviance is learned throughRead MoreCriminal Crime Theory Essay853 Words   |  4 Pagespart of human nature we seek to define and explain the unknown. When it comes to crime, we develop theories to explain why criminals do what they do. Theories like Social Structure theories, Social process theories, and social conflict theories. Each theory has its own developed ideas on what makes people tick, what causes bad thoughts, bad actions and bad people. This paper will discuss the theories listed above and the logic behind them that explain criminal behavior. The first theory to argueRead MoreCrime Is An Inevitable Part Of Society2939 Words   |  12 PagesIntroduction Crime is an inevitable part of society that we as humans try to understand and control. The field of study focusing on crime is criminology, which uses theories and science to find the root of crime. In criminology there are three paradigms that differ in their views on what causes crime and what policy implications need to be done in order to alleviate the problem of crime. The three paradigms are classical, positivist and conflict theories which all have had periods being the dominating schoolRead MoreCesare Buccaria Suggested That People Choose Criminal Behavior1131 Words   |  5 PagesBuccaria suggested that people choose criminal behavior on purpose to bring pleasure but that these actions can be controlled with fear of punishment. He believed that the punishment should match the crime and that harsh punishment, such as torture, was excessive (Siegel 103). Aside from punishment, there are other factors that control behavior, in my opinion, including family, peers, and morals. I think family is a factor of controlling behavior because in many cultures an individual has theRead MoreThe Motivation Of Criminals Defined More Than One Common Denominator Essay2497 Words   |  10 Pagesunder the general strain theory, whether first offenders, or career criminals commit crimes. There are many exceptions, such as domestic violence, sexual assault, mental health problems, drug and alcohol addiction that contribute to criminal behavior as well. According to Robert K. Merton’s strain theory developed in 1957, strain on a person’s life creates the causation factors why a small segment of the population becomes pressured in engaging in criminal behavior. The strain placed onRead MoreA Blow-By-Blow of Deviance: Analyzing the Relationship Between General Strain Theory and the Protagonist in the Film Blow2255 Words   |  10 Pagesindividual such as George Jung was not influenced by these factors in his interpretation of and reaction to the strains that he encountered both as an adolescent and an adult, or rather a deviant and a non-deviant. In this essay I will use General Strain Theory of deviance to illustrate and attempt to explain an individual’s motive for engaging in criminal behavior such as drug dealing. Strain theories have been used to explain deviance since sociologist Robert Merton first theorized Émile Durkheim’s conceptRead MoreThe Theory Of Criminal Behavior Essay2360 Words   |  10 Pageseven though there have been harsh laws enforced for those who commit crimes. These people have come up with theories as to why people commit crimes to understand these theories, we must understand what a crime is and understand the definition of theories. Crime is a human conduct that violates the laws of a state or the federal government. There are different ways people view criminal behaviors either through the view of the social problem perspective which blames the society and the social responsibilityRead MoreStrain Theory And Criminal Behavior1842 Words   |  8 Pages Strain Theory and Criminal Behavior Luis Carrillo CRUJ 330 California State University, Fullerton Introduction Two major concerns of students studying crimes are the origin and reasons behind criminal behavior. As a result, theories on crime and delinquency primarily revolve around these concerns. Moreover, it provides a doorway to understanding in human nature. Theorists draw their knowledge from different fields of science—such as sociology, psychology and biology—to

BMW Free Essays

In the BMW’s future strategy, it strongly focus on expand of the potential market. For example, China and Russia. In terms of brand promotion, BMW Group, will seize the opportunity, and vigorously advise and expand public awareness network. We will write a custom essay sample on BMW or any similar topic only for you Order Now At the same time, BMW also advertise their ambitions and sense of responsibility to society. In the automotive manufacturing area, BMW Group proposed to advertise new product concepts and environmental protection. BMW believes that with further development of the industrial era, the traditional energy sources will become a bottleneck restricting the development of society, as with the development of traditional energy sources will gradually disappear. All of these above are only general publicity, from the details; BMW also has many methods of influence to advertise the brand promotion. In the past, BMW through the sponsorship of 007 series of films to lead more people know about BMW. Nowadays, Now, BMW further into the ranks of social charity and welfare to go. I believe that in the future, more new ways to promote the brand BMW will also be generated in the process. From BMW’s advertising trends, while BMW focus on its own personality and the brand image. BMW also changed their advertising strategies, slowly trying to go into the market culture. For example, in China, BMW will be promoting the brand through the action to protect the local cultural heritage. In short, any successful brand or product can not be divorced from the success of advertising and publicity. BMW case, other brands also do so. How to cite BMW, Essay examples

Saturday, April 25, 2020

Luxury Fashion Brand free essay sample

To be successful in India, it is both necessary to gauge the financial potential as well as the mindset of the Indian luxury consumer. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. There are conventional foundations for ensuring success of a brand and they are listed below in brief: * The brand must be â€Å"expansive† Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the different needs of the luxury consumer. The brand must tell a story – One of the best ways for an organization to compete and distinguish yourself from the rest of the pack is to tell your brand story. The story should be so powerful that it should make customer act as the way you want. * The brand must be relevant to the consumers’ needs Depending upon the mindset of the luxury class, it is necessary for a brand to satisfy those needs, whether they be for recognition or functional use etc. We will write a custom essay sample on Luxury Fashion Brand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The brand must align with consumers’ values A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. * The brand must perform Irrespective of which category the brand belongs to, a performance assurance is a must for the brand. Based on the inputs given above as well as an understanding of the decision making process of the luxury consumer, we recommend the following paths for luxury marketers based on what Indian consumers really desire from their luxury brands, i. e. product brand, dealer/store brand and price/value relationship : (The price / value relationship has been accorded less focus since the Indian Consumer is at a phase when cost of luxury is secondary to its appeal / benefits) 1. Brand Me Affluent! It is essential for marketers to ensure that the recognition value of their brands is always high so that it lends a sense of affluence to the consumer, which can only come if others around him / her perceive the brand to be a top-notch luxury brand. This can come from either being aligned with the most successful celebrities or being a part of elite events and promotions. 2. Nothing but the Best – This is a golden opportunity for the marketer to earn greater margins by adding customized value to his line of luxury goods. These added-value customized goods will ensure that the customer feels he has something more than just the ordinary range of luxury goods available. 3. Luxury is having the world at my fingertips – First! A luxury marketer will not only have to be faster than his competitors in reaching out to the consumer, to gain a share of wallet but also continuously offer innovative products that serve to differentiate between the consumers. 4. â€Å"Ethnic Chic† – The Fusion of Local amp; Global goods This point is connected to the strategy of a product being in line with the consumers’ values for it to be adopted. Apart from this, in the Indian context, ethnicity is also a fashion statement in many product categories. 5. You Think I’m Demanding? Next! The marketer’s job should be a constant endeavor to offer newer luxury goods to the consumer, in sync with their needs. In addition to that, marketers will need to make sure that each and every single consumer has to be treated with a high-level of personalized attention, given the nature of the product and the consumer. Even minor Shortfalls in this case will have the consumer shifting their brand preferences to those marketers who can satisfy their needs better. . CANNIBALIZATION OF BRANDS It thus becomes essential to ensure that successful celebrities are partnered with at the right time, thereby both eliminating chances of Competition as well as delivering the right aspirational / appeal message to the intended audience. Conclusion The starting point for identifying successful luxury brand strategies in India has been establis hed by identifying certain salient aspects of luxury brands that remain constant as well as identifying the stage of mindset of the Indian consumer towards these brands. The focus is now towards ‘how soon’ luxury brands will enter the market to gain a first mover advantage, which is of significant importance in India. Apart from how soon, we primarily focus on ‘how will’ luxury brands cater to the mainly aspirational needs of the Indian consumer. A word of caution that goes for luxury marketers, irrespective of their brands and Geographical presence – The luxury consumer is always looking for newer ways to Satisfy his continuously changing needs. Hence, the need to keep a close tab through insightful research is of prime importance. As far as India is concerned, given the rapidly accelerating affluence of the Masses, the scenario is set to witness a boom. The ones who will be riding the Wave will be the ones who’ve kept their ears open to each and every word of their Each and every customer. After all, in the luxury business, no marketer can afford the luxury of treating its consumers as a loosely bunched segment.